

directeur, HCG Onderhandelingsinstituut. Auteur van de evergreen 'Dirty tricks van het onderhandelen'.
Meer over George van HoutemThe Psychology of Negotiating
The Best Strategies to Winning Negotiations
Samenvatting
You won't win a negotiation with rational arguments. You will only get your way if you apply the right psychological insights. In this book, you'll learn which strategies work best.
During a negotiation, your people skills will be put to the test. How well are you able to evaluate what your counterparties think and do? Are they interested in your proposal? How much are they willing to offer? Are they serious or are they playing a game?
Like no other, negotiation expert George van Houtem understands how people 'tick' during negotiations. In this book, he unravels the important psychological mechanisms that will consciously - and unconsciously - sway you and your negotiation partners. Discover and learn how you can influence other people with framing, the anchor effect, and dozens of other proven tricks and strategies.
Trefwoorden
onderhandelen psychologie beïnvloeding besluitvorming persoonlijke effectiviteit onderhandelingstechnieken communicatie ankereffect concessies tactiek strategieën voorbereiding win-win cognitieve bias framing priming verliesaversie zelfvervullende voorspelling vertrouwen onderhandelingsfasen wederkerigheid waardecreatie belangen onderhandelingsopening denkfouten anchoring overtuigen argumentatie machtsverhoudingen belangenanalyse
Trefwoorden
Specificaties
Inhoudsopgave
Introduction
1. The preparation
2. The Opening Offer
3. Exchange of arguments
4. Exploring
5. The game of concessions
6. Deadlock
7. Finalizing the deal
References