Sönke Lieberam-Schmidt
Gabler Verlag
2010e druk, 2010
9783834924537
Analyzing and Influencing Search Engine Results
Business and Technology Impacts on Web Information Retrieval
Specificaties
Paperback, 223 blz.
|
Engels
Gabler Verlag |
2010e druk, 2010
ISBN13: 9783834924537
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.
Specificaties
ISBN13:9783834924537
Taal:Engels
Bindwijze:paperback
Aantal pagina's:223
Uitgever:Gabler Verlag
Druk:2010
Hoofdrubriek:Inkoop en logistiek, Algemeen management, Organisatiekunde
Inhoudsopgave
Keyword Selection Model for Search Engine Optimization; Web Marketing Process and SEO Impact Chain; Scalable Data Structures for the Internet, Text-based and Link-based Clustering Methods
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