Jill Griffin
John Wiley & Sons
2e druk, 2002
9780787963880
Customer Loyalty
How to Earn It, How to Keep It
Specificaties
Paperback, 272 blz.
|
Engels
John Wiley & Sons |
2e druk, 2002
ISBN13: 9780787963880
Rubricering
Levertijd ongeveer 7 werkdagen
Samenvatting
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today - now read the new and revised edition of the ground-breaking book that created all the buzz.
Trefwoorden
Specificaties
ISBN13:9780787963880
Taal:Engels
Bindwijze:paperback
Aantal pagina's:272
Uitgever:John Wiley & Sons
Druk:2
Verschijningsdatum:29-10-2002
Hoofdrubriek:Marketing, Reclame en verkoop
Inhoudsopgave
Foreword, General Robert T. Herres, USAF (Ret.), Chairman, USAA ix
About the Author xi
Preface xiii
Acknowledgments xvi
1 Customer Loyalty: The Way to Many Happy Returns 1
2 A Closer Look at Loyalty 17
3 Growing a Loyal Customer: The Seven Key Stages 30
4 Turning Suspects into Qualified Prospects 50
5 Turning Qualified Prospects into First-Time Buyers 74
6 Turning First-Time Buyers into Repeat Customers 99
7 Turning Repeat Customers into Loyal Clients 131
8 Turning Loyal Clients into Advocates 151
9 Customer Loss: How to Prevent It and What to Do When It Strikes 173
10 How to Develop a Loyalty-Driven Culture in Your Company 193
The Twelve Laws of Loyalty 217
References 223
Company Index 233
Subject Index 237
Jill Griffin Wants Your Stories 253
About the Author xi
Preface xiii
Acknowledgments xvi
1 Customer Loyalty: The Way to Many Happy Returns 1
2 A Closer Look at Loyalty 17
3 Growing a Loyal Customer: The Seven Key Stages 30
4 Turning Suspects into Qualified Prospects 50
5 Turning Qualified Prospects into First-Time Buyers 74
6 Turning First-Time Buyers into Repeat Customers 99
7 Turning Repeat Customers into Loyal Clients 131
8 Turning Loyal Clients into Advocates 151
9 Customer Loss: How to Prevent It and What to Do When It Strikes 173
10 How to Develop a Loyalty-Driven Culture in Your Company 193
The Twelve Laws of Loyalty 217
References 223
Company Index 233
Subject Index 237
Jill Griffin Wants Your Stories 253
