Michael Maddock,
Luisa Uriarte,
Paul Brown
John Wiley & Sons
1e druk, 2011
9780470643594
Brand New
Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Specificaties
Gebonden, 218 blz.
|
Engels
John Wiley & Sons |
1e druk, 2011
ISBN13: 9780470643594
Rubricering
Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
'Brand New' beschrijft een bewezen stappenplan waarmee u onmiddellijk aan de slag kunt om succesvolle nieuwe producten, diensten en businessmodellen te creëren. De auteurs focussen op het succesvol introduceren van iets nieuws.
Specificaties
ISBN13:9780470643594
Trefwoorden:innovatie, nieuwe markten, branding
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:218
Uitgever:John Wiley & Sons
Druk:1
Hoofdrubriek:Organisatiekunde
Inhoudsopgave
Part I Preparation and Strategy
1 The Innovation Paradox
2 Creating an Efficient and Effective Innovation Process
3 Circle #1: Finding the Need
4 Circle #2: Formulating the Idea
5 Circle #3: Successfully Communicating (and Profiting from) What You Have Come Up With
6 Constructing Your Innovation 'Portfolio'
Part II Tools and Tactics
7 Getting Outside the Jar: How to Infuse Outside Experts into Your Innovation Process
8 Sustainable Innovation: Creating (and Profiting) from a Green, White Space
9 Introducing 'The Innovation Power Score' -- A Method for Measuring the Potential of Your Innovation
10 Investools: A Case Study in Putting Your Innovation Process to Work
1 The Innovation Paradox
2 Creating an Efficient and Effective Innovation Process
3 Circle #1: Finding the Need
4 Circle #2: Formulating the Idea
5 Circle #3: Successfully Communicating (and Profiting from) What You Have Come Up With
6 Constructing Your Innovation 'Portfolio'
Part II Tools and Tactics
7 Getting Outside the Jar: How to Infuse Outside Experts into Your Innovation Process
8 Sustainable Innovation: Creating (and Profiting) from a Green, White Space
9 Introducing 'The Innovation Power Score' -- A Method for Measuring the Potential of Your Innovation
10 Investools: A Case Study in Putting Your Innovation Process to Work
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