The Product Manager's Field Guide

Name: The Product Manager's Field Guide
Author: Linda Gorchels

Practical Tools, Exercises, and resources for improved product management

Specificaties

Paperback, 228 blz. | Engels

McGraw-Hill | 0e druk, 2003

ISBN13: 9780071410595

Rubricering

McGraw-Hill 0e druk, 2003 9780071410595

46,65

In winkelwagen

Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Dit is de eerste alles-in-één gids over de technieken en tools van hedendaagse top product managers.

Specificaties

ISBN13:9780071410595

Trefwoorden:productiemanagement

Taal:Engels

Bindwijze:paperback

Aantal pagina's:228

Uitgever:McGraw-Hill

Druk:0

Hoofdrubriek:Organisatiekunde

Inhoudsopgave

1.. . .Assets of influential product managers
2.. . .Project and time management foundations
3.. . .Planning framework
4.. . .Market research
5.. . .Financial foundations of planning
6.. . .Product and brand portfolio analysis
7.. . .Strategic visioning and planning.
8.. . .Concept and development of new products
9.. . .Launch guidelines for new products
10.. . .Pricing frameworks and tactics
11.. . .Integrated marketing communications
12.. . .'Go to Market' strategies

Index