George (Umea Univ, Sweden & Univ Of Wisconsin-whitewater, Usa) Tesar,
Jan (Umea Univ, Sweden) Bodin
World Scientific Publishing Co Pte Ltd
e druk, 2013
9789814383059
Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
Specificaties
Gebonden, 528 blz.
|
EN
World Scientific Publishing Co Pte Ltd |
e druk, 2013
ISBN13: 9789814383059
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.
Specificaties
ISBN13:9789814383059
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:528
Uitgever:World Scientific Publishing Co Pte Ltd