Xiangfei Meng
Springer Nature Singapore
e druk, 2020
9789811531460
National Image
China’s Communication of Cultural Symbols
Specificaties
Gebonden, blz.
|
Engels
Springer Nature Singapore |
e druk, 2020
ISBN13: 9789811531460
Rubricering
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.
Specificaties
ISBN13:9789811531460
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Inhoudsopgave
<div><div>Introduction.- Chapter 1 An Overview of Theories of National Image.- Chapter 2 Perceptual Barriers to China's National Image and Their Causes.- Chapter 3 National Image from a Constructivist Perspective.- Chapter 4 The Application of Cultural Symbols and the misunderstanding of Cultural Symbols.- Chapter 5 The International Communication of Cultural Symbols in the Construction of China’s National Image.- Chapter 6 China’s Black and White Art: An Important Cultural Symbol of China’s Peaceful Development.</div><div><br></div></div><div><br></div>
