<p>Introduction. (Don’t) Put Your Money Where Your Mouth Is. R. Vanderbeeken.- Single Step Guide To Success - Day Planning, H. Bunting.- Part I. Science for sale.- The Inseparability of Science and Values, J. Dupré,- The Humanities Under Fire? R. Pinxten.- What Is There Beyond Mertonian and Dollar Green Science? Exploring the Contours of Epistemic Democracy, J. Van Bouwel.- Enclosing the Academic Commons ─ Increasing Knowledge Transfer or Eroding Academic Values? S. Sterckx.- (E)valuating Words. Money and Gain in the Therapeutic Economy, D. Nobus, Copyright: a Curse or a Blessing? E. Werkers.- Part II. Buy Art.- The Fetish Character of the Work of Art and its Secret, F. vande Veire.- Salvador Dalí’s Dream of Venus at the 1939 World’s Fair: Capitalist Funhouse or Surrealist Landmark? C. Stalpaert.- How to sell a boring action hero? An analysis of the success of the Bourne films within the context of Corporate Hollywood, I. vanhee.- Saturn and His Children. The Crying of Potential Estate: A Case Study of the Art Market as Metaphor and Practice, K. Gregos.- The Work of Art in the Age of Meta-Capital, C. Bruno.- Play Money: How to Handcraft an Achingly Self-Referential Virtual Commodity Fetish Object (For Fun and Profit!), J. Dibbell</p><p> </p>