Lessons learned of ASML
Building and Sustaining Innovation under Uncertainty
Samenvatting
Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development. Shows how early, bold decisions shaped long-term succes. With full colour photo insert pages.
WHY? A wonderfully told narrative. Scientifically grounded and closely. Forty years backstage: how choices were made and carried through. Clear analysis and brief reflection questions for your own context.
WHAT? Each chapter uses a tailored strategy and innovation lens to clarify what changed and why. With crisp mini-cases and direct quotes - people, choices and consequences in view. "Pause & Reflect" interludes after each chapter.
WHO? For everyone fascinated by the remarkable growth story of a tech company. Leaders in knowledge-intensive industries. Entrepreneurs and scale-ups. Students, educators, and policymakers.
"Few investors would bet their money on this venture today. The story of ASML is therefore not a recipe that can be easily copied by other 'high-tech start-ups'. However, a lot can be learned from looking at what happened."
- Gjalt Smit, 1st CEO ASML
Specificaties
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