<P>Contributing Authors.- Preface.- Acknowledgments.- <STRONG>1.</STRONG> Getting Started, <EM>Carol Mansfield and Subhrendu Pattanayak</EM>.- <STRONG>2.</STRONG> Survey Methodologies for Stated-Choice Studies, <EM>Patricia A. Champ and Michael P. Welsh</EM>.- <STRONG>3.</STRONG> Supporting Questions in Stated-Choice Studies, <EM>Alan Krupnick and W. Vic Adamowicz</EM>.- <STRONG>4.</STRONG> Making Choice Studies Incentive Compatible, <EM>Glenn Harrison</EM>.- <STRONG>5.</STRONG> How and How Much? The Role of Information in Stated-Choice Questionnaires, <EM>Kristy E. Mathews, Miranda L. Freeman and William H. Desvousges</EM>.- <STRONG>6.</STRONG> Attribute Processing in Choice Experiments and Implications on Willingness to Pay, <EM>David A. Hensher</EM>.- <STRONG>7.</STRONG> Experimental Design for Stated-Choice Studies, <EM>F. Reed Johnson, Barbara Kanninen and Matthew Bingham</EM>.- <STRONG>8.</STRONG> Basic Statistical Models for Stated-Choice Studies, <EM>Anna Alberini, Alberto Longo and Marcella Veronesi</EM>.- <STRONG>9.</STRONG> Advanced Choice Models, <EM>Joffre Swait</EM>.- <STRONG>10.</STRONG> Computer Software to Estimate Choice Models, <EM>Daniel Hellerstein</EM>.- <STRONG>11.</STRONG> Judging Quality, <EM>V. Kerry Smith</EM>.- Index.</P>