Manual of International Marketing.

Specificaties
Gebonden, 568 blz. | Engels
Gabler Verlag | 2006e druk, 2006
ISBN13: 9783834900395
Rubricering
Gabler Verlag 2006e druk, 2006 9783834900395
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Samenvatting

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

Specificaties

ISBN13:9783834900395
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:568
Uitgever:Gabler Verlag
Druk:2006

Inhoudsopgave

Catchwords from the following areas:

- Global Marketing

- Marketing Management

- Brand Management

- Marketing Communication

- Customer Relations

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        Manual of International Marketing.