<p>Introduction: Why, what?</p><p>Guide for your reading enjoyment<br></p><p><br></p><p>Part 1: The framework for brilliant business models in healthcare<br></p><p>Chapter 1: What are the cornerstones of a brilliant business model?</p><p>1.1 Vision<br></p><p>1.2 Brand positioning<br></p><p><br></p><p>Chapter 2: What is a business model?</p><p>2.1 Market segments<br></p><p>2.2 Customer value</p><p>2.3 Delivery<br></p><p>2.4 Operation<br></p><p><br></p><p>Chapter 3: Value creation and overall framework</p><p>3.1 Value creation for all stakeholders</p><p>3.2 Conceptual framework and phasing<br></p><p>3.3 Permanent brilliance?</p><p><br></p><p>Chapter 4: Challenges for brilliant business models in healthcare</p><p>4.1 Good, affordable and widely accessible healthcare is unique<br></p><p>4.2 Cost increases put accessibility, quality and healthcare systems at risk</p><p>4.3 Desired breakthroughs in healthcare</p><p><br></p><p>Part 2: Brilliant cases involving brilliant business models in healthcare<br></p><p>Chapter 5: Breakthrough: Strengthening mutual caring and sharing</p><p>5.1 General Healthcare fund Amsterdam – Wim Niesing & Jeroen Kemperman<br></p><p>5.2 DHAN – Tom Buijtendorp & Jeroen Kemperman<br></p><p>5.3 Courtyard houses – Jeroen Kemperman, Ida Kemperman & Wilke Schouten</p><p>5.4 Stiftung Liebenau – Rick Kasper, Tim Widdershoven, Sanne Boevé & Jeroen Geelhoed</p><p><br></p><p>Chapter 6: Breakthrough: Letting prevention and self-management work</p><p>6.1 Discovery – Thomas Bachet, Raheel Raisi & Jeroen Kemperman</p><p>6.2 Healthways – Jeroen Kemperman, Sytze deWith & Mirthe van de Belt<br></p><p>6.3 Kaiser Permanente – Koen Harms & Jennifer op ’t Hoog<br></p><p>6.4 PatientsLikeMe – Annemijn Kuenen, Heleen Borleffs, Tim Widdershoven & Jeroen Geelhoed<br></p><p><br></p><p>Chapter 7: Breakthrough: Patient-centered organization of information and everyday care</p><p>7.1 UCLA’s Value Quotient – Heleen Borleffs, Daniel Hommes & Jeroen Kemperman</p><p>7.2 ParkinsonNet – Rosanne Preyde, Kerwin Hartman & Jennifer op ’t Hoog<br></p><p>7.3 Laastari Lähiklinikka – Monique Heeren & Jennifer op ’t Hoog<br></p><p>7.4 Patrick Lund Dental Happiness – Tim Widdershoven, Rick Kasper & Jeroen Geelhoed</p><p><br></p><p>Chapter 8: Breakthrough: Deploying services and instruments to help customers take control</p><p>8.1 Ryhov – Bonnyvan Rest & Jennifer op ’t Hoog<br></p><p>8.2 BerylHealth – Jeroen Geelhoed & Tim Widdershoven</p><p>8.3 M-PESA – Wouter Houtman & Jennifer op ’t Hoog</p><p>8.4 Jaipur Foot – Kristin Fransz, Ilse Hoogervorst & Jeroen Kemperman<br></p><p><br></p><p>Chapter 9: Breakthrough: Implementing differentiation in specialized healthcare</p><p>Introduction: Case in Phase 4 “The brilliant business model of Shouldice”</p><p>9.1 Narayana Hrudayalaya – Raymond Fafié & Jeroen Kemperman<br></p><p>9.2 ThedaCare – Karen Willemsen, Maarten Akkerman & Jennifer op ’t Hoog</p><p>9.3 Princess Margaret Cancer Centre – Denise Altena, Esmée Grobbee & Jennifer op ’t Hoog</p><p>9.4 Mayo Clinic – Bas Schepman, Jennifer op ’t Hoog & Jeroen Kemperman<br></p><p><br></p><p>Chapter 10: Lessons for creating brilliant business models in healthcare</p><p>10.1 Phase 1: Start from a vision and bring the brand positioning in line with it<br></p><p>10.2 Phase 2: Persevere consistently in the conversion of the vision into the business model</p><p>10.3 Phase 3: Use pioneering value creation for all stakeholders to realize the business model</p><p>10.4 Phase 4: Retain the core and stimulate progress in the business model<br></p><p><br></p><p>Key terms and definitions</p><p>Notes</p><p>Sources</p><p><br></p><p>The editorial team</p><p>Case authors</p><p>Acknowledgement</p><p><br></p><p></p>