Gianluigi Guido,
M. Irene Prete,
Marco Pichierri,
Giovanni Pino,
Alessandro M. Peluso
e.a.
Peter Lang AG, Internationaler Verlag der Wissensc
e druk, 2016
9783034321037
Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Specificaties
Paperback, 188 blz.
|
EN
Peter Lang AG, Internationaler Verlag der Wissensc |
e druk, 2016
ISBN13: 9783034321037
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
This book examines what happens when consumption – originally based on ethical issues – become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.
Specificaties
ISBN13:9783034321037
Taal:EN
Bindwijze:Paperback
Aantal pagina's:188
Uitgever:Peter Lang AG, Internationaler Verlag der Wissensc