Over Sheila Cameron
Sheila Cameron werkt voor de Open University Business School in Groot-Brittannië en heeft meegewerkt aan de ontwikkeling van het MBA-programma van deze instelling.
Sheila Cameron
Sheila Cameron werkt voor de Open University Business School in Groot-Brittannië en heeft meegewerkt aan de ontwikkeling van het MBA-programma van deze instelling.
Meer over de auteurs
Sheila Cameron,
Deborah Price
McGraw-Hill Education
1e druk, 2009
9781843982289
Business Research Methods
Specificaties
Paperback, 640 blz.
|
Engels
McGraw-Hill Education |
1e druk, 2009
ISBN13: 9781843982289
Rubricering
Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written. Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations.
Texts are written from an academic perspective which can be difficult to relate to a practical research project. Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.
Specificaties
ISBN13:9781843982289
Trefwoorden:onderzoekstechnieken
Taal:Engels
Bindwijze:paperback
Aantal pagina's:640
Uitgever:McGraw-Hill Education
Druk:1
Verschijningsdatum:1-11-2009
Hoofdrubriek:Algemeen management
Inhoudsopgave
PART 1: INVESTIGATING ORGANISATIONAL ISSUES
-Organisational Inquiry: challenges and opportunities
-The investigative process
-The importance on context: stakeholders, power and ethics
-Starting to think seriously about a project
PART 2: THE ACADEMIC RESEARCH PROCESS
-Exploring `the literature
-Refining a research question
-Seeking evidence
-Choosing a research method
-Drawing valid conclusions
PART 3: METHODS AND APPROACHES
-Desk research
-Action research
-Interviews and focus groups
-Questionnaires
-Case research
-Using qualitative data
-Descriptive statistical methods
-Inferential statistical methods
PART 4: PRACTICAL RESEARCH MANAGEMENT
-Managing the project
-Managing clients
-Managing your learning
-Managing to communicate
-Glossary of terms
-Organisational Inquiry: challenges and opportunities
-The investigative process
-The importance on context: stakeholders, power and ethics
-Starting to think seriously about a project
PART 2: THE ACADEMIC RESEARCH PROCESS
-Exploring `the literature
-Refining a research question
-Seeking evidence
-Choosing a research method
-Drawing valid conclusions
PART 3: METHODS AND APPROACHES
-Desk research
-Action research
-Interviews and focus groups
-Questionnaires
-Case research
-Using qualitative data
-Descriptive statistical methods
-Inferential statistical methods
PART 4: PRACTICAL RESEARCH MANAGEMENT
-Managing the project
-Managing clients
-Managing your learning
-Managing to communicate
-Glossary of terms
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