Maggie Ying Jiang
Anthem Press
e druk, 2024
9781839982859
Consumer Nationalism in China
Examining its Critical Impact on Multinational Businesses
Specificaties
Gebonden, 174 blz.
|
EN
Anthem Press |
e druk, 2024
ISBN13: 9781839982859
Rubricering
Onderdeel van serie
China in the 21st Century
Levertijd ongeveer 7 werkdagen
Samenvatting
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.