Dr Simon Kelly,
Dr Paul Johnston,
Stacey Danheiser
Kogan Page Ltd
e druk, 2020
9781789664843
Stand-out Marketing
How to Differentiate Your Organization in a Sea of Sameness
Specificaties
Gebonden, 264 blz.
|
EN
Kogan Page Ltd |
e druk, 2020
ISBN13: 9781789664843
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Specificaties
ISBN13:9781789664843
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:264
Uitgever:Kogan Page Ltd