Consumer Behavior and Culture

Consequences for Global Marketing and Advertising

Specificaties
Gebonden, 472 blz. | EN
SAGE Publications Ltd | 3e druk, 2023
ISBN13: 9781544318158
Rubricering
SAGE Publications Ltd 3e druk, 2023 9781544318158
Verwachte levertijd ongeveer 7 werkdagen

Samenvatting

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

Specificaties

ISBN13:9781544318158
Taal:EN
Bindwijze:gebonden
Aantal pagina's:472
Druk:3
Verschijningsdatum:25-2-2023

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        Consumer Behavior and Culture