East, Robert,
Singh, Jaywant,
Wright, Malcolm,
Vanhuele, Marc
e.a.
SAGE
e druk, 2022
9781529730838
Consumer Behaviour
Applications in Marketing
Specificaties
Paperback, 376 blz.
|
EN
SAGE |
e druk, 2022
ISBN13: 9781529730838
Rubricering
Verwachte levertijd ongeveer 7 werkdagen
Samenvatting
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
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