Principles of Marketing for a Digital Age

Name: Principles of Marketing for a Digital Age
Author: Onbekend

Specificaties

Paperback, 496 blz. | Engels

Sage | e druk,

ISBN13: 9781526423344

Rubricering

Hoofdrubriek : Schoolboeken

Sage e druk 9781526423344

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Samenvatting

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.