Christina L. McDowell Marinchak,
Sarah M. DeIuliis
Bloomsbury Publishing Plc
e druk, 2023
9781498566827
Corporate Communication and Integrated Marketing Communication
Audience beyond Stakeholders in a Technological Age
Specificaties
Gebonden, 118 blz.
|
EN
Bloomsbury Publishing Plc |
e druk, 2023
ISBN13: 9781498566827
Rubricering
Onderdeel van serie
Integrated Marketing Communication
Levertijd ongeveer 15 werkdagen
Samenvatting
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
Specificaties
ISBN13:9781498566827
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:118
Uitgever:Bloomsbury Publishing Plc