Fred Beard
Bloomsbury Publishing Plc
e druk, 2020
9781498560344
Comparative Advertising
History, Theory, and Practice
Specificaties
Paperback, 246 blz.
|
EN
Bloomsbury Publishing Plc |
e druk, 2020
ISBN13: 9781498560344
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
Specificaties
ISBN13:9781498560344
Taal:EN
Bindwijze:Paperback
Aantal pagina's:246
Uitgever:Bloomsbury Publishing Plc