Laura Crosswell,
Lance Porter
Bloomsbury Publishing Plc
e druk, 2020
9781498553018
Politics, Propaganda, and Public Health
A Case Study in Health Communication and Public Trust
Specificaties
Paperback, 186 blz.
|
EN
Bloomsbury Publishing Plc |
e druk, 2020
ISBN13: 9781498553018
Rubricering
Onderdeel van serie
Bloomsbury Studies in Health Communication
Levertijd ongeveer 15 werkdagen
Samenvatting
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck’s launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
Specificaties
ISBN13:9781498553018
Taal:EN
Bindwijze:Paperback
Aantal pagina's:186
Uitgever:Bloomsbury Publishing Plc