The Handbook of International Advertising Research
Specificaties
Gebonden, 656 blz.
|
EN
John Wiley and Sons Ltd |
e druk, 2014
ISBN13: 9781444332377
Rubricering
Onderdeel van serie
Handbooks in Communication and Media
Levertijd ongeveer 7 werkdagen
Samenvatting
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
Specificaties
ISBN13:9781444332377
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:656
Uitgever:John Wiley and Sons Ltd