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Using Qualitative Research in Advertising

Strategies, Techniques, and Applications

Specificaties
Paperback, 240 blz. | EN
SAGE Publications Inc | e druk, 2011
ISBN13: 9781412987240
Rubricering
SAGE Publications Inc e druk, 2011 9781412987240
€ 189,00
Levertijd ongeveer 15 werkdagen

Samenvatting

The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.

Specificaties

ISBN13:9781412987240
Taal:EN
Bindwijze:Paperback
Aantal pagina's:240
Uitgever:SAGE Publications Inc
€ 189,00
Levertijd ongeveer 15 werkdagen

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        Using Qualitative Research in Advertising