D. Berger
Palgrave Macmillan US
e druk, 2006
9781403966353
The Development of Mexico’s Tourism Industry
Pyramids by Day, Martinis by Night
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan US |
e druk, 2006
ISBN13: 9781403966353
Rubricering
Onderdeel van serie
New Directions in Latino American Cultures
Levertijd ongeveer 8 werkdagen
Samenvatting
Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy.
Specificaties
ISBN13:9781403966353
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US
Inhoudsopgave
Mexico's New Revolution: The Race for the Tourist Dollar, 1928-1929 State Support and Private Initiative: Patterns in the Development and Promotion of Tourism in Mexico, 1930-1935 Motoring to Mexico: Highways, Hotels and Mexicanidad, 1936-1938 'Vacationing With a Purpose': Publicizing Mexico's Tourism at the Height of Goodwill Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico