Introduction; Steven Barnett and Judith Townend 1. What is 'Sufficient' Plurality?; Thomas Gibbons 2 Diversity, Distribution and Definitions of 'Media'; Lorna Woods 3. Plurality and Public Service Broadcasting: Why and How PSBs Deserve Protection; Steven Barnett 4. Plurality and Local Media; Martin Moore 5. Hyperlocal media and the News Marketplace; Judith Townend 6. Media Ownership and the Political Economy of Research in US Media Policymaking; Philip Napoli 7. From Media Policy to 'Big' Media Policy: the Battle for Pluralism in Australia; Benedetta Brevini 8. Media Plurality: What Can the European Union Do?; Alison Harcourt 9. Transferable Media Pluralism Policies from Europe; Peter Humphreys 10. Media Plurality in France; Raymond Kuhn 11. Media Subsidies – Editorial Independence Compromised?; Josef Trappel 12. Putting Ends and Means in the Right Place: Media Pluralism Policies in Central and Eastern Europe; Beata Klimkiewicz