Business Management for the IB Diploma Coursebook with Cambridge Elevate Enhanced Edition (2 Years)

Unit 1. Business Organisation and Environment: 1.1. Introduction to business management; 1.2. Types of organisations; 1.3. Organisational objectives; 1.4. Stakeholders; 1.5. External environment; 1.6. Growth and evolution; 1.7. Organisational planning tools (HL only); Unit 2. Human Resource Management: 2.1. Functions and evolution of human resource management; 2.2. Organisational structure; 2.3. Leadership and management; 2.4. Motivation; 2.5. Organisational (corporate) culture (HL only); 2.6. Industrial/employee relations (HL only); Unit 3. Finance and Accounts: 3.1. Sources of finance; 3.2. Costs and revenues; 3.3. Break-even analysis; 3.4. Final accounts (some HL only); 3.5. Profitability and liquidity ratio analysis; 3.6. Efficiency ratio analysis (HL only); 3.7. Cash flow; 3.8. Investment appraisal (some HL only); 3.9. Budgets (HL only); Unit 4. Marketing: 4.1. The role of marketing; 4.2. Marketing planning (including introduction to the four Ps); 4.3. Sales forecasting (HL only); 4.4. Market research; 4.5. The four Ps (product, price, promotion, place); 4.6. The extended marketing mix of seven Ps (HL only); 4.7. International marketing (HL only); 4.8. E-commerce; Unit 5. Operations Management: 5.1. The role of operations management; 5.2. Production methods; 5.3. Lean production and quality management (HL only); 5.4. Location; 5.5. Production planning (HL only); 5.6. Research and development (HL only); 5.7. Crisis management and contingency planning (HL only); Examination Skills; Index.