Business Essentials, Global Edition

For introductory business courses. A focus on the practical skills and important developments in business

The recent events in domestic and global economies are presenting unprecedentedchallenges, excitement, and disappointments for businesses - and a need forchange in introduction to business courses and texts. BusinessEssentials captures the widespread significance of thesedevelopments and presents their implications on companies today.

The 13thEdition includes new real-world examples and research findings,helping students to see how entrepreneurs are putting into practice theconcepts they're learning about, and making this text the most current andrelevant one available on the market.