Courtland Bovee,
John Thill
Pearson Education
15e druk, 2020
9781292353142
Business Communication Today, Global Edition
Specificaties
Paperback, 704 blz.
|
Engels
Pearson Education |
15e druk, 2020
ISBN13: 9781292353142
Rubricering
Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
For courses in business communication. 'Business Communication Today' continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing.
With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.
Specificaties
ISBN13:9781292353142
Trefwoorden:communicatie, bedrijfscommunicatie
Taal:Engels
Bindwijze:paperback
Aantal pagina's:704
Uitgever:Pearson Education
Druk:15
Verschijningsdatum:27-7-2020
Hoofdrubriek:Communicatie en media
Inhoudsopgave
1. Professional Communication in a Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
3. Communication Challenges in a Diverse, Global Marketplace
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
7. Digital Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages
13. Finding, Evaluation, and Processing Information
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals
16. Developing Presentations in a Social Media Environment
17. Enhancing Presentations with Slides and Other Visuals
18. Building Careers and Writing's
19. Applying and Interviewing for Employment
2. Collaboration, Interpersonal Communication, and Business Etiquette
3. Communication Challenges in a Diverse, Global Marketplace
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
7. Digital Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages
13. Finding, Evaluation, and Processing Information
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals
16. Developing Presentations in a Social Media Environment
17. Enhancing Presentations with Slides and Other Visuals
18. Building Careers and Writing's
19. Applying and Interviewing for Employment
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Janneke van Heugten€ 35,99
