Peter Cardon
McGraw-Hill Education
5e druk, 2023
9781266158216
Business Communication: Developing Leaders for a Networked World ISE
Specificaties
Paperback, blz.
|
Engels
McGraw-Hill Education |
5e druk, 2023
ISBN13: 9781266158216
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
Specificaties
Inhoudsopgave
<p>PART 1: INTRODUCTION TO BUSINESS COMMUNICATION </p><p>Chapter 1: Establishing Credibility </p><p><br></p><p>PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION </p><p>Chapter 2: Interpersonal Communication and Emotional Intelligence </p><p>Chapter 3: Team Communication and Difficult Conversations </p><p>Chapter 4: Inclusion in a Diverse Workplace </p><p>Chapter 5: Global Communication </p><p><br></p><p>PART 3: PRINCIPLES FOR BUSINESS MESSAGES </p><p>Chapter 6: Creating Effective Business Messages </p><p>Chapter 7: Improving Readability with Style and Design </p><p>Chapter 8: Email and Other Traditional Tools for Business Communication </p><p>Chapter 9: Collaboration Tools and Social Media for Business Communication </p><p><br></p><p>PART 4: TYPE OF BUSINESS MESSAGES </p><p>Chapter 10: Routine Business Messages </p><p>Chapter 11: Persuasive Messages </p><p>Chapter 12: Bad-News Messages </p><p><br></p><p>PART 5: REPORTS AND PRESENTATIONS </p><p>Chapter 13: Research and Planning for Business Proposals and Reports </p><p>Chapter 14: Completing Business Proposals and Reports </p><p>Chapter 15: Planning Presentations </p><p>Chapter 16: Delivering Presentations</p><p>Chapter 17: Employment Communication </p><p><br></p><p>APPENDIXES </p><p>Appendix A: Punctuation, Number Usage, and Grammar </p><p>Appendix B: Formatting for Letters and Memos </p><p><br></p><p>BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®. </p><p>Bonus Chapter: Crisis Communications and Public Relations Messages </p><p>Bonus Appendix: Creating Proposals and Business Plans </p><p><br></p>