Introduction to Business Analytics: 2026 Release ISE

Specificaties
Paperback, blz. | Engels
McGraw-Hill Education | 2e druk, 2026
ISBN13: 9781264966073
Rubricering
McGraw-Hill Education 2e druk, 2026 9781264966073
€ 91,03
Levertijd ongeveer 10 werkdagen

Samenvatting

Introduction to Business Analytics equips students with the skills to ask the right questions, analyze data using tools like Excel®, Tableau®, Power BI®, and now Python® and GenAI, and interpret results to make informed business decisions. This title integrates an author-created framework called the SOAR analytics model—Specify the question, Obtain the data, Analyze the data, and Report the results—throughout its chapters and labs, ensuring a structured approach to learning. With over 100 hands-on labs and a capstone featuring three comprehensive projects, students gain practical experience applying the SOAR model to real-world business scenarios. This unique focus on practical application and accessible tools makes Introduction to Business Analytics the ideal choice for introductory-level business analytics courses.

Specificaties

ISBN13:9781264966073
Taal:Engels
Bindwijze:paperback
Druk:2

Inhoudsopgave

1. Specify the Question: Using Business Analytics to Address Business Questions<br />2. Obtain the Data: Data Sources and Data Preparation<br />3. Analyze the Data: Basic Statistics and Tools Required in Business Analytics<br />4. Analyze the Data: Descriptive Analytics and Diagnostic Analytics<br />5. Analyze the Data: Predictive Analytics and Prescriptive Analytics<br />6. Report the Results: Using Data Visualization<br />7. Marketing Analytics<br />8. Accounting Analytics<br />9. Financial Analytics<br />10. Human Resources, IT, Operations, and Supply Chain Analytics<br />11. Artificial Intelligence (AI)<br />12. Using the SOAR Analytics Model to Put It All Together: Three Capstone Projects<br /><br /><br />Appendix A: Excel Tutorial (Formatting, Sorting, Filtering, and Using Pivot Tables)<br />Appendix B: Tableau Tutorial<br />Appendix C: Power BI Desktop Tutorial<br />Appendix D: Basic Statistics Tutorial<br />Appendix E: Installing Excel’s Analysis ToolPak Add-In<br />Appendix F: Installing Excel’s Solver Add-In<br />
€ 91,03
Levertijd ongeveer 10 werkdagen

Rubrieken

    Personen

      Trefwoorden

        Introduction to Business Analytics: 2026 Release ISE