Sanj Jaggia,
Alison Kelly,
Kevin Lertwachara,
Leida Chen
e.a.
McGraw-Hill Education
3e druk, 2025
9781264901531
Business Analytics: 2025 Release ISE
Specificaties
Paperback, blz.
|
Engels
McGraw-Hill Education |
3e druk, 2025
ISBN13: 9781264901531
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
Business Analytics: Communicating with Numbers prepares students for the data-driven demands of today’s business world by equipping them with essential skills in data analysis, visualization, and communication. It offers a comprehensive, hands-on approach to business analytics, covering everything from data wrangling to predictive and prescriptive analytics. Through real-world case studies and experiential learning, students work with Excel, R, and Python to tackle real-life data challenges. The focus on data storytelling ensures students can effectively communicate insights to diverse stakeholders. With expanded coverage of big data, text mining, and data mining, this title readies students for career success in a rapidly evolving field.
Specificaties
Inhoudsopgave
1. Introduction to Business Analytics<br/>2. Data Management and Wrangling <br/>3. Summary Measures <br/>4. Data Visualization <br/>5. Probability and Probability Distributions<br/>6. Statistical Inference<br/>7. Regression Analysis<br/>8. More Topics in Regression Analysis<br/>9. Logistic Regression<br/>10. Forecasting with Time Series Data<br/>11. Introduction to Data Mining<br/>12. Supervised Data Mining: k-Nearest Neighbors and Naïve Bayes<br/>13. Supervised Data Mining: Decision Trees<br/>14. Unsupervised Data Mining<br/>15. Spreadsheet Modeling<br/>16. Risk Analysis and Simulation<br/>17. Optimization: Linear Programming<br/>18. More Applications in Optimization<br/><br/>APPENDIX A: Big Data Sets: Variable Description and Data Dictionary<br/>APPENDIX B: Getting Started with Excel and Excel Add-Ins<br/>APPENDIX C: Getting Started with R<br/>APPENDIX D: Getting Started with Python<br/>APPENDIX E: Answers to Selected Exercises<br/>