The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

Specificaties
Paperback, blz. | Engels
McGraw-Hill Education | e druk, 2016
ISBN13: 9781259835896
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McGraw-Hill Education e druk, 2016 9781259835896
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Now in paperback—the “Think Different” approach to innovation based on the guiding principles and enduring legacy of Apple’s legendary CEO Steve Jobs.

Celebrating the life and legacy of one of the most influential innovators of all time, The Innovation Secrets of Steve Jobs has become a landmark in the field, as powerful and inspirational as the man himself. This essential guide shows you how to apply Steve Jobs’s seven principles of innovation to any field, dream, or endeavor.

For Jobs, Apple’s slogan “Think Different” was more than a marketing tool. It was a way of life—a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.

Specificaties

ISBN13:9781259835896
Taal:Engels
Bindwijze:paperback

Inhoudsopgave

<p>Acknowledgments&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ix</P><p>Preface&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; xi</P><p>Introduction: What the World Needs Now is More Jobs--Steve Jobs&nbsp;&nbsp;&nbsp;&nbsp; xv</P><p>Chapter 1: What Would Steve Do?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 1</P><p><STRONG>Principle 1</STRONG>: Do What You Love</P><p>Chapter 2: Follow Your Heart&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 15</P><p>Chapter 3: Think Differently About Your Career&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 25</P><p><STRONG>Principle 2</STRONG>: Put a Dent in the Universe</P><p>Chapter 4: Inspire Evangelists&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 45</P><p>Chapter 5: Think Differently About Your Vision&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 61</P><p><STRONG>Principle 3</STRONG>: Kick-Start Your Brain</P><p>Chapter 6: Seek Out New Experiences&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 81</P><p>Chapter 7: Think Differently About How You Think&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 93</P><p><STRONG>Principle 4: </STRONG>Sell Dreams, Not Products</P><p>Chapter 8: See Genius in Their Craziness&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 105</P><p>Chapter 9: Think Differently About Your Customers&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 125</P><p><STRONG>Principle 5: </STRONG>Say No to 1,000 Things</P><p>Chapter 10: Simplicity is the Ultimate Sophistication&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 137</P><p>Chapter 11: Think Differently About Design&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 155</P><p><STRONG>Principle 6: </STRONG>Create Insanely Great Experiences</P><p>Chapter 12: We're Here to Help You Grow&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 175</P><p>Chapter 13: Think Differently About Your Brand Experience&nbsp;&nbsp;&nbsp; 185</P><p><STRONG>Principle 7: </STRONG>Master the Message</P><p>Chapter 14: The World's Greatest Corporate Storyteller&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 199</P><p>Chapter 15: Think Differently About Your Story&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 209</P><p>One More Thing...Don't Let the Bozos Get You Down&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 219</P><p>Notes&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 223</P><p>Index&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 237</P>

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        The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success