A. Kirgiz
Palgrave Macmillan UK
e druk, 2015
9781137535870
Green Marketing
A Case Study of the Sub-Industry in Turkey
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan UK |
e druk, 2015
ISBN13: 9781137535870
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Specificaties
ISBN13:9781137535870
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Algemeen management, Reclame en verkoop, Marketing
Inhoudsopgave
1. Sustainable Green Marketing 2. Green Marketing Mix 3. Green Consumers and Marketing 4. The Turkish Automotive Sub-Industry 5. A Case From Turkey: SA-BA
