City Branding and New Media

Linguistic Perspectives, Discursive Strategies and Multimodality

Specificaties
Gebonden, blz. | Engels
Palgrave Macmillan UK | e druk, 2015
ISBN13: 9781137387950
Rubricering
Palgrave Macmillan UK e druk, 2015 9781137387950
€ 77,52
Levertijd ongeveer 8 werkdagen

Samenvatting

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

Specificaties

ISBN13:9781137387950
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Introduction 1. City Websites as a Multimodal Genre 2. E-Governance on the Web: Linguistic Strategies 3. Branding Heritage, Digital Genres, Transmedia Storytelling 4. Expos and the Rhetoric of Sustainability
€ 77,52
Levertijd ongeveer 8 werkdagen

Rubrieken

    Personen

      Trefwoorden

        City Branding and New Media