Medi Houghton,
Matthew Bryant,
Veenu Jain
Cambridge University Press
e druk, 2018
9781108440356
Cambridge IGCSE® Enterprise Coursebook
Specificaties
Paperback, 198 blz.
|
Engels
Cambridge University Press |
e druk, 2018
ISBN13: 9781108440356
Rubricering
Onderdeel van serie
Cambridge Internatio
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The only endorsed resources for the Cambridge IGCSE® Enterprise (0454) syllabus. Bringing the world of business into the classroom, this coursebook helps students identify, plan, implement and evaluate their enterprise projects. The book has four sections based around the stages of the project with theory integrated throughout. This helps students relate their practical Enterprise project with the academic principles of business. With a foreword from the specialists at Cambridge Judge Business School, this coursebook helps students appreciate Enterprise skills in the world around them and talk to business people in their communities. Suggested answers to the exam-style questions are in the teacher's resource.
Specificaties
ISBN13:9781108440356
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:198
Uitgever:Cambridge University Press
Serie:Cambridge Internatio
Inhoudsopgave
Foreword from the Cambridge Judge Business School; Introduction to enterprise; Section 1: Identifying your enterprise project Chapter 1: Setting up a new enterprise; Chapter 2: The skills and behaviours of enterprising people; Chapter 3: Enterprise opportunities, risk, legal obligations and ethical considerations; Template 1: How to conduct a PEST analysis; Template 2: SWOT Analysis; Chapter 4: Market research; Template 3: Conducting market research; Section 2: Planning your enterprise project Chapter 5: Planning: objectives, business plans and action plans; Template 4: Action planning checklist; Chapter 6: Sources of finance; Template 5: Choosing sources of finance; Chapter 7: The concept of trade credit; Chapter 8: Financial terms and financial records: cash flow, break-even and income; Template 6: Projected Income and Expenditure; Chapter 9: Marketing: purpose, customer retention and marketing communications; Section 3: Implementing your enterprise project; Chapter 10: Negotiation; Chapter 11: Communication; Template 7: Planning and holding effective meetings; Chapter 12: Help and support for enterprise; Section 4: Evaluating your enterprise project; Chapter 13: Evaluating the success of your project; Glossary; Index.