Rebecca J. Pulju
Cambridge University Press
e druk, 2011
9781107001350
Women and Mass Consumer Society in Postwar France
Specificaties
Gebonden, 274 blz.
|
Engels
Cambridge University Press |
e druk, 2011
ISBN13: 9781107001350
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity and marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.
Specificaties
ISBN13:9781107001350
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:274
Uitgever:Cambridge University Press
Inhoudsopgave
Introduction; 1. Consumers for the nation: women, politics, and citizenship; 2. The productivity drive in the home and gaining comfort on credit; 3. For better and for worse: marriage and family in the consumer society; 4. 'Can a man with a refrigerator make a revolution?': redefining class in the postwar years; 5. The salon des arts ménagers: learning to consume in postwar France; Epilogue.