Forecasting for the Pharmaceutical Industry

Name: Forecasting for the Pharmaceutical Industry
Author: Arthur Cook

Models for New Product and In-Market Forecasting and How to Use Them

Specificaties

Paperback, 234 blz. | Engels

Taylor & Francis | 2e druk, 2024

ISBN13: 9781032838571

Rubricering

Hoofdrubriek : Economie|Management

Taylor & Francis 2e druk, 2024 9781032838571

45,82

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Samenvatting

The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas