David Abrahams
Taylor & Francis Ltd
e druk, 2024
9781032837840
Brand Risk
Adding Risk Literacy to Brand Management
Specificaties
Paperback, 222 blz.
|
EN
Taylor & Francis Ltd |
e druk, 2024
ISBN13: 9781032837840
Rubricering
Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin
Specificaties
ISBN13:9781032837840
Taal:EN
Bindwijze:Paperback
Aantal pagina's:222
Uitgever:Taylor & Francis Ltd