Frank G. Cabano,
Stefan Muller,
Katja Gelbrich
Taylor & Francis Ltd
e druk, 2024
9781032827476
Interfaith Marketing
A Cross-Religious Approach
Specificaties
Gebonden, 330 blz.
|
EN
Taylor & Francis Ltd |
e druk, 2024
ISBN13: 9781032827476
Rubricering
Onderdeel van serie
Routledge Studies in Marketing
Levertijd ongeveer 15 werkdagen
Samenvatting
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
Specificaties
ISBN13:9781032827476
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:330
Uitgever:Taylor & Francis Ltd