Jaywant (Kingston University, UK) Singh,
Benedetta Crisafulli
Taylor & Francis Ltd
e druk, 2024
9781032443300
Brands and Consumers
A Research Overview
Specificaties
Paperback, 122 blz.
|
EN
Taylor & Francis Ltd |
e druk, 2024
ISBN13: 9781032443300
Rubricering
Onderdeel van serie
State of the Art in Business Research
Levertijd ongeveer 7 werkdagen
Samenvatting
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
Specificaties
ISBN13:9781032443300
Taal:EN
Bindwijze:Paperback
Aantal pagina's:122
Uitgever:Taylor & Francis Ltd