Sustainable Crowdfunding

Uses technical communication and user experience perspectives to analyze the communication strategies of successful crowdfunding campaigns in business, non-profit, artistic, and peer-to-peer domains Supplemental text for courses in technical communication, user experience, crowdfunding, writing for the web, and other applied courses. Provides advanced coverage of material for technical communication scholars and experienced professionals. Provides a research-focused approach applying mixed methods and UX theory to case studies Online resources for teachers and students, including discussion questions, chapter exercises, and interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com.