Nga-Ki Mavis Ho
Taylor & Francis Ltd
e druk, 2025
9781032269368
Appraisal and the Transcreation of Marketing Texts
Persuasion in Chinese and English
Specificaties
Paperback, 200 blz.
|
EN
Taylor & Francis Ltd |
e druk, 2025
ISBN13: 9781032269368
Rubricering
Onderdeel van serie
Routledge Advances in Translation and Interpreting Studies
Levertijd ongeveer 7 werkdagen
Samenvatting
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
Specificaties
ISBN13:9781032269368
Taal:EN
Bindwijze:Paperback
Aantal pagina's:200
Uitgever:Taylor & Francis Ltd