Stephan M. Liozu,
Andreas Hinterhuber
Taylor & Francis
1e druk, 2023
9781032127712
Digital Pricing Strategy
Capturing Value from Digital Innovations
Specificaties
Gebonden, 312 blz.
|
Engels
Taylor & Francis |
1e druk, 2023
ISBN13: 9781032127712
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
• Comprehensive and unique recommended and essential reading on a hot topic for postgraduate, MBA and Executive Education students
• Provides a best practice overview on how to design and execute digital pricing strategies
• Full of case studies, interviews with and examples from global leaders in digital pricing strategy and practical tools for implementation
Specificaties
ISBN13:9781032127712
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:312
Uitgever:Taylor & Francis
Druk:1