Cosette Kies
Scarecrow Press
e druk, 1987
9780810846562
Marketing and Public Relations for Libraries
Specificaties
Paperback, 213 blz.
|
EN
Scarecrow Press |
e druk, 1987
ISBN13: 9780810846562
Rubricering
Onderdeel van serie
The Library Administration Series
Levertijd ongeveer 15 werkdagen
Samenvatting
A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.