Information Campaigns
Balancing Social Values and Social Change
Specificaties
Paperback, 312 blz.
|
EN
SAGE Publications Inc |
e druk, 1989
ISBN13: 9780803932197
Rubricering
Onderdeel van serie
SAGE Series in Communication Research
Levertijd ongeveer 15 werkdagen
Samenvatting
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.
Specificaties
ISBN13:9780803932197
Taal:EN
Bindwijze:Paperback
Aantal pagina's:312
Uitgever:SAGE Publications Inc