Marye (University of Texas at San Antonio, USA) Tharp,
Marye Tharp
Taylor & Francis
1e druk, 2014
9780765643001
Transcultural Marketing
Specificaties
Paperback, 402 blz.
|
Engels
Taylor & Francis |
1e druk, 2014
ISBN13: 9780765643001
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Specificaties
ISBN13:9780765643001
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:402
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Marketing, Reclame en verkoop, Algemeen management
