Robert Goldman,
Stephen Papson
SAGE Publications Inc
e druk, 1998
9780761961499
Nike Culture
The Sign of the Swoosh
Specificaties
Paperback, 208 blz.
|
EN
SAGE Publications Inc |
e druk, 1998
ISBN13: 9780761961499
Rubricering
Onderdeel van serie
Cultural Icons series
Levertijd ongeveer 15 werkdagen
Samenvatting
Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.
Specificaties
ISBN13:9780761961499
Taal:EN
Bindwijze:Paperback
Aantal pagina's:208
Uitgever:SAGE Publications Inc
Serie:Cultural Icons series