Analyzing and Reporting Focus Group Results

Specificaties
Paperback, 160 blz. | EN
SAGE Publications Inc | e druk, 1997
ISBN13: 9780761908166
Rubricering
SAGE Publications Inc e druk, 1997 9780761908166
Onderdeel van serie Focus Group Kit
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.

Specificaties

ISBN13:9780761908166
Taal:EN
Bindwijze:Paperback
Aantal pagina's:160
Uitgever:SAGE Publications Inc

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        Analyzing and Reporting Focus Group Results