Political marketing
A comparative perspective
Specificaties
Paperback, 256 blz.
|
EN
Manchester University Press |
e druk, 2005
ISBN13: 9780719068713
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
Specificaties
ISBN13:9780719068713
Taal:EN
Bindwijze:Paperback
Aantal pagina's:256
Uitgever:Manchester University Press